The 5th Annual General Meeting of Members

The 5th Meeting of the Chonburi Tourism Association for the Year 2025: A meeting convened to summarize the annual overview, monitor the current tourism situation, and acknowledge upcoming tourism marketing and promotional activities planned for 2026.
On 11 December 2025, Land of Fantasy Co., Ltd. participated in the 5th Annual General Meeting of Members of the Chonburi Tourism Association (2025) to receive updates and monitor the tourism situation, as well as to learn about tourism activities and market stimulation plans scheduled for implementation in 2026. The objective of this meeting was to present an overview of the tourism situation from 2025 to the present. The data presented indicated that Malaysian tourists recorded the highest number, with approximately 4.17 million visitors, followed by Chinese tourists with approximately 4.1 million visitors. As of November 2025, the total number of tourists exceeded 29.6 million, reflecting the continued popularity and strong growth potential of the provinces tourism sector.

In addition, the meeting featured presentations on major events planned for 2026, including Muslimmas, Tomorrowland, and Thailand Travel Mart, all of which play a significant role in promoting and stimulating tourism at both national and international levels.

This meeting reflects a strong commitment to enhancing and sustainably developing the provinces tourism industry throughout the year, while strengthening its image and building confidence among tourists and investors from around the world.

During the event, discussions were held regarding adjustments to the ROADSHOW plans due to issues that occurred in Hat Yai, which led to changes in the planned venues. Opinions were also sought from other tourism attractions to propose new provinces as alternative ROADSHOW destinations, in order to ensure that overall tourism promotion continues to move forward. However, there were also some concerns regarding external factors, such as the level of interest among tourists from other provinces in traveling to Chonburi.

The event also emphasized that in 2026, the Tourism Authority of Thailand (TAT) has announced a new strategic direction under the The New Thailand Vision, which focuses on quality over quantity of tourists. This strategy promotes sustainability, authentic experiences, safety, and value-driven marketing. It also includes key initiatives such as Tomorrowland 2026, with Pattaya designated as the main hub, as well as the promotion of high-quality tourist segments, thereby strengthening the global image of Thailand and Pattaya.

Participation in this meeting provided LOF LAND with a valuable opportunity to gain insights into the current situation and to make appropriate preliminary preparations. In addition, the company demonstrated its readiness to collaborate in addressing challenges and to support relevant initiatives.

Land of Fantasy Co., Ltd. is pleased to have been part of this event and remains committed to supporting the sustainable development of tourism in Chonburi Province over the long term.

Credit: Association Tourism Federation